Upscale couture is going green. Why should we care about earth-friendly
fashion? Because fashion is supposed to make us feel good! Yet
conventional textile and garment industries use hazardous chemicals
and dyes, create water pollution, fill up landfills, and add to
greenhouse gasses with their smokestacks. Happily, there is an
alternative. Chic earth-friendly duds that use less polluting technologies,
low-toxicity processes, and sweatshop-free factories are becoming
the rage. You can find green couture everywhere these days: small
specialty boutiques, online stores and upscale department stores.
• Buy clothes made with natural fabrics – Today’s
eco-friendly fashions convey health, wealth, and happiness—not
bulk, beige, and itchiness. Ask your clothier to provide you
with clothes made from soy, hemp, silk, tencel and wool. Organic
cotton jeans are all the rage! Check out Loom State Ethos jeans
or Edun’s line of jean made by U2’s Bono and wife.
• Choose organic cotton or silk for intimates – I
insist: all clothing next to my skin must be made out of organic
cotton or silk. Non-organic cotton is one of the most pesticide-intensive
crops grown. Organic cotton is raised without toxins or synthetic
fertilizers. So it’s better for the land, water supply
and softer for you.
• Accessorize with grandma in mind – Need
a little bling? Vintage shops and your grandmother’s
old jewelry box are your best bets. You can rescue good costume
jewelry from a trashy afterlife and feel good about the emotional
connection to a dearly departed relative.
Resources and information
Twin Cities green couture retail boutique
U2’s lead singer Bono’s clothing designs
available at Saks 5 th Avenue .